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  • Our Story
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Get Started
  • Talent Roster
  • How It Works
  • Our Story

The industry changed overnight.
The people who built it didn't get a say.

ProxifAI is humanising Al — making sure the technology that is reshaping the creative industry works for the people in it, not against them. Ethically.

We protect each creator’s “Right of Publicity”, ensuring they are identity-verified and compensated fairly. This enables them to scale their influence while maintaining their full digital rights.

I’m a brand — browse talents
I’m a talent — join proxifAI

Identity-verified talent

Real people, real faces, real fees. Every Digital Twin built with explicit consent.

Ethical use, built-in

Guardrails, scope approval, IP protection on every campaign. No grey areas.

On-demand, not on-schedule

No shoot days or logistics. Brief in, content out – as fast as your campaign needs.

WHAT HAPPENED

A full production. Cancelled two days before the shoot.

01

Ideas approved, talent locked, locations booked and permits signed. The camera crew was engaged. The client pulled out on shoot day, just because another agency had offered to do it all with AI, at a fraction of the cost. An entire team was left with nothing.
“People got angry. The whole industry got angry. And overnight, the sentiment towards AI turned defensive and bitter.”
WHAT WE BELIEVE

ProxifAI isn’t an anti-AI movement. It’s a pro-people one.

02

Humanising Al means putting the human at the core. Brands get talent that audiences trust. Creators keep their livelihood. This is ethical use, where AI and humans don’t have to be in conflict.
WHAT WE BELIEVE

This isn’t an anti-AI movement. It’s a pro-people one.

02

Humanising AI means keeping the human at the centre of it. Brands still need talent that audiences trust. Creators still need their livelihood. Those two things shouldn’t be inconflict — and with ethical use of AI, they don’t have to be.
WHAT WE BUILT

A talent agency built for the world AI is creating.

03

Real and verified talent license an Al version of themselves for brand campaigns. On their terms and with their explicit consent. Every time their Digital Twin goes to work, they get paid. And Brands get speed and scale.

This is ethical use: Transparent and negotiated fees, paid promptly.

WHAT WE’RE DOING ABOUT IT

We’re not slowing AI down. We’re making sure the people who built this industry get to move forward with it — on their terms. That’s humanising AI.

Who This Is For

FOR TALENT & CREATORS

Your Twin does the work, you don’t.

License your likeness for brand campaigns, earn passively, while staying in full control. Your identity is used ethically, only with your say.
Join as a talent
FOR BRANDS & AGENCIES

Real trust. AI speed. No shoot day.

Book a verified Digital Twin for your campaign. On-demand, in multiple languages, at a fraction of traditional production costs. Ethical use, built in.
Browse talents
Coming soon
FOR THE INDUSTRY

A model where everybody wins.

Ensuring that the people who built this industry remain part of its future.
Read our story

Featured Talent

ChatGPT Image Jun 9, 2026, 04_52_55 PM
Ean Nasrun
Trusted Malaysian radio icon bridging decades of music, lifestyle, and culture.
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Adam-Lobo-Portrait-577x806
Adam Lobo
Malaysian tech influencer simplifying technology through engaging content.
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Zel
Malaysian indie-pop artist delivering authentic, soul-stirring urban melodies.
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WhatsApp Image 2026-06-08 at 10.35
Adam Raqeem
A charismatic radio host and content creator with relatable humor and an engaging personality.
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Farrah
Cheerful, soft-spoken entrepreneur building with a kind-hearted spirit.
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Talent Gallery

Featured Talents

Sofia Rahman

Lifestyle, Wellness, Fashion

Jason Tan

Tech, Finance, B2B

Nurul Liyana

F&B, Beauty, Local Culture

Kathy Smith

Health, Wellness, Fashion

FOR BRANDS & AGENCIES

I want to book a talent for my campaign.

Browse talents
Book a talent

FOR CREATORS & TALENT

I want my Digital Twin to work for me.

Join as a talent

Frequenty Asked Questions

Every Digital Twin is backed by a legal licensing agreement tied to the talent’s verified identity and agreed scope of consent. We use digital watermarking and strict content guardrails to ensure the likeness is never deployed outside paid, authorised contracts. Your talent’s IP is protected at every step — ethically and legally.

No — it adds a new tier to your service menu. Digital Twins are built for social content, localised ads, and campaigns with fast-turnaround: work that often gets cut because traditional production costs don’t justify the brief. Your talent’s physical presence stays reserved for the high-value, premium hero productions where it genuinely matters.
Once the brief is submitted and scope is approved by the talent, end-to-end delivery is significantly faster than a traditional shoot — think days, not weeks. Traditional productions carry weeks of scheduling, travel, and logistics overheads; a Digital Twin campaign removes most of that friction. Note that this is a directional indication, not a fixed SLA as actual timelines would vary according to campaign complexity and scope.
The agency remains the relationship owner, managing career strategy, negotiating terms, and protecting the talent’s brand positioning. ProxifAI handles the licensed Digital Twin and the ethical consent framework — an end-to-end campaign production is available as a seamless extension of that, so your team doesn’t have to coordinate multiple vendors to get to a finished asset.

No there isn’t. ProxifAI is designed to sit alongside your existing roster and workflow. So agencies are free to start with just a single talent and a single campaign to test the model and expand from there.

ProxifAI is built, from the ground up, to be PDPA 2026 compliant. Every campaign comes with a Certificate of Authenticity — full, traceable documentation verifying the identity of the Talent, with their explicit content consent.

As AI disclosure requirements tighten across markets, this ensures that your agency and your clients are fully covered.

A Digital Twin is an AI likeness of you, that is ethically built with your full consent, from your real voice, face, and personality. It’s not a generic avatar. Every ProxifAI Digital Twin is tied to your verified identity, meaning your ownership is protected and documented. This ensures you receive a licensing fee every time your Twin is booked for a brand campaign.

You set your parameters upfront — which brand categories you’re open to, and which are completely off-limits. Before any campaign is activated, you review and approve the scope: the brand, the product category, and the context of use. Nothing goes live until you’ve signed off on that specific job. For exceptional cases — public figures, high-profile talent — additional content review is available before final delivery.

Earnings work on a licensing model — you’re paid a usage fee for each campaign your Twin is booked for, not a flat hourly rate. Because your Digital Twin can run across multiple campaigns simultaneously, you’re building passive income without the physical overhead of traditional shoots. Rates vary by tier, campaign type, and usage scope — full details are shared during onboarding.

Absolutely. When you register, you set your own exclusion categories — tobacco, alcohol, gambling, political advertising, competitor brands, whatever doesn’t align with your values. Your Digital Twin will never be booked for anything outside the parameters you’ve pre-approved. Ethical use isn’t just a policy here; it’s built into how the platform works.

It starts with a capture session. There are two paths depending on your tier: an in-person studio session where we do a full, meticulous mapping of your face geometry, voice, and personality range — or a guided self-upload process where you submit high-quality video and audio assets from your own setup. Either way, your Digital Twin goes through a quality review before it’s ever presented to a brand.
Yes, at any time. If you need to step back, for whatever reason, you can pause or deactivate your Twin from active booking. Any campaigns already in progress under signed agreements will run to completion, but no new briefs will be accepted until you choose to reactivate.

Your Digital Twin cannot exist without your documented, verified consent — every campaign requires your active approval before anything is produced. This identity verification layer means your likeness is tied specifically to you, not to whoever submits a brief.

This is how we are humanising AI with a robust built-in consent framework, not one bolted on as an afterthought.