Built by people who've been on both sides.
Built by people who've been on both sides.
Real creators are losing work to AI they never consented to. No income protection. No legal recourse. No framework.
Founding team
The people building it.
Three founders. Thirty years of combined experience across media, advertising, and operations. One direction.
01 / Founder
Jake Abdullah
Founder & Chief Executive Officer
At a moment when AI is cast as the executioner of human careers, Jake Abdullah is writing a different ending: augmentation over extinction.
With three decades of reshaping media — from reviving legacy empires to launching the world’s first AI radio announcer — he’s now building something more subversive: a talent agency designed for the algorithmic age. At proxifAI, humans don’t compete with machines. They co-opt them.
The model is simple, but radical: don’t fight the system, plug into it. proxifAI arms talent with AI as a force multiplier, turning creators into hybrid operators who scale faster, produce smarter, and stay culturally relevant.
02 / Founder
Daniel Yap
Founder & Chief Operating Officer
While AI redraws the boundaries of creativity and commerce, Daniel Yap moves like someone who never believed in boundaries to begin with.
With nearly three decades in advertising, he has led brands across finance, FMCG, automotive, and tightly regulated “dark markets” like tobacco and alcohol — where constraint isn’t a limitation but a creative catalyst. Where others see walls, he finds angles.
An entrepreneur by instinct, Daniel doesn’t wait for permission. From co-founding Mont’Kiara International School to launching the Singapore Precious Metals Exchange, he has a track record of building from zero and scaling what works.
03 / Founder
Vivien Linggi
Founder & Chief Marketing Officer
Vivien Linggi has always known that the most dangerous moment for a brand isn’t failure. It’s growth without guardrails.
Twenty years across global networks, regulated markets, and founder-led scale-ups gave her a rare dual lens: the strategic rigour of Ogilvy and DDB, and the commercial accountability of someone who’s run her own P&L. She doesn’t just build campaigns. She builds the frameworks that make growth repeatable, and defensible.
At proxifAI, that instinct is the blueprint. In a market where AI adoption is outpacing trust, she’s the architect making sure the model holds: ethically constructed, commercially sound, and built to compound.
"Humanising AI is not a tagline. It's the only way we operate."
01 / Founder
Jake Abdullah
At a moment when AI is cast as the executioner of human careers, Jake Abdullah is writing a different ending: augmentation over extinction.
With three decades of reshaping media — from reviving legacy empires to launching the world’s first AI radio announcer — he’s now building something more subversive: a talent agency designed for the algorithmic age. At proxifAI, humans don’t compete with machines. They co-opt them.
The model is simple, but radical: don’t fight the system, plug into it. proxifAI arms talent with AI as a force multiplier, turning creators into hybrid operators who scale faster, produce smarter, and stay culturally relevant.